Psychology 2720A/B Lecture Notes - Lecture 6: Hobo, Selective Perception, Classical Conditioning
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Target can be a person, an issue, an object, a group, a behavior. Affective: our feelings or beliefs toward the attitude target. Behavioral: our intention to act toward the attitude target. Cognitive: our knowledge of the attitude target. Affective and cognitive elements may be mixed ambivalent attitudes. I dislike this- our gut reactions, not usual expression on a daily basis. Example- you keep going back to someone in a relationship who you know. Implicit attitudes: exist below consciousness, cannot be verbally expressed. Eating chocolate even though you know it is bad for you. Explicit attitudes: those we are conscious of and able to express they aren"t great people. When we don"t have time to think, implicit attitudes can take over sorted into the same category as some (cid:498)good(cid:499) objects (cid:523)e. g. , good, beautiful, joyous, etc (cid:524) as some (cid:498)bad objects(cid:499) Complete two sorting tasks as quickly as possible.