Psychology 2720A/B Lecture Notes - Lecture 8: Optical Illusion, Social Influence, Social Fact

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Conformity and group processes: a form of social influences and group impact. Conformity: a type of social influence involving a change in belief/behaviour in order to fit in this change is in response to real or imagined group pressures involving social norms. What was found in the 20th century about conformity and behaviour is still applicable today. When asked individually, they tell how much it has moved. Moved from individual framework to a joint frame of reference. If people know how to respond, there should be no tendency to conform easy and still conformed. Most social acts have to be understood in their setting and lose meaning if isolated. No error in thinking about social facts is greater than failure to see their place and function: studies the whole. 63% of time they gave the right answer, 37% wrong answer.

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