Psychology 2720A/B Lecture Notes - Lecture 10: Pluralistic Ignorance, Ingroups And Outgroups, Malesia

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Prosocial behaviour: an action that is positively valued by society. Helping behaviour: an action that is performed to help another person. Altruism: an action that is performed to benefit a person without benefiting the self. 2 major puzzles of altruism: why do people engage in altruistic acts, lowest earners donate a greater portion of their salary to charity than high income earners. Looking at tendency to engage in manipulating others for personal gain less likely to help. Belief in a just world: the less likely you are to help others. Higher moral reasoning = likely to help. Extensivity: degree that we extend ourselves for feeling responsible to help others help more but suffer more interpersonally (stress) Gender: helping depends on the context: men and women help in different situations and help then differently when they need help. Mood: mechanism of facilitating help may help other people to keep their own positive feelings up (self-interest)

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