Psychology 2720A/B Lecture Notes - Lecture 9: Perseveration, American International Group, Normative Social Influence

• School: Western University
• Department: Psychology
• Course: Psychology 2720A/B
• Professor: Mike Morrison

Document Summary

Thursday, november 16, 2017 social psychology prosocial behaviour. Prosocial behaviour any action that provides bene t to another person. Egoistic motivation help others to feel good about ourselves. Altruistic motivation help others as an end in itself. Managing out basic welfare: genetic preservation; we help others in order to preserver our genes, inclusive tness; ability of one"s genes to survive in one"s own o spring or relatives. People are more likely to help people they are related to. People working for organizations who provide more bene ts work harder for the rm. Norm of reciprocity; societal rule that we should help people who help us. Social responsibility norm; societal rule that we should help those who need their assistance. Managing our self image: helping behaviour is part of our self-image we want to think of ourselves as good people, factors that a ect our prosocial tendencies;