Psychology 2800E Lecture Notes - Lecture 9: Participant Observation, Scatter Plot, Hawthorne Effect

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L9: ethical guidelines for psychology research con"t & bivariate. Response sets: people might respond in a similar way to a set of related items and doesn"t reflect their genuine opinion. >acquiescence (or yea-saying): people say, yes or strongly agree to all items. Opposite response is nay-saying: people say no or strongly disagree to all items. Overall, i am not content with my life (reverse-scored) >when asked controversial questions or confusing questions, participants will play it safe and answer in the middle of the scale. >can try to encourage individuals to take a side by changing the scale or using forced-choice format. >socially desirable responding: people sometimes try to answer questions in a way that that makes them look better than they actually are. Reduce social desirability by: ensuring anonymity, using filler items, using implicit measures. When researchers study people (or animals) by watching them.

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