Psychology 2990A/B Lecture Notes - Lecture 3: Logic Model, Treatment And Control Groups, Psych

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Strategy intended to influence the behaviour of people for the purpose of improving their functioning with respect to some social or practical problem. Personal vs. programmatic (for larger groups of people) Reasons why they fail: inadequate theoretical rationale, not implemented properly, reactance (freedom feels threatened, react by trying to restore their freedom) An unsuccessful intervention ipads for all schoolchildren in l. a: costly to government and ineffective at improving children"s reading/math skills. Doesn"t make any suggestions as to what should be done to be physically active: anti-bullying psa message if you"re being bullying, kill yourself. Not a lot of advice on what to do if you"re being bullied: party all night nothing bad really happened to her, should"ve shown something more severe. Better psas: it can wait emotional aspect. 1950/60s: they hey-day of smoking (>50% of canadian adults, 1990s: still socially acceptable.

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