Psychology 3130A/B Lecture Notes - Lecture 3: Availability Heuristic, Ray Rice, Risk Perception

• School: Western University
• Department: Psychology
• Course: Psychology 3130A/B
• Professor: John Paul Minda

Document Summary

Thinking is using our memory: learning, learning something new, manipulating, solving problems, assessing goals, enhancing, looking at something you"ve learned before and fixing it. We also use memory to for risk perception learn to avoid risky situations. Availability heuristic (bias) - risk is assessed on the available evidence the tendency to make assessments of risk based on what is available in your memory. Maybe bc it is recent, salient in memory (important) or repeated a lot (highly frequent: most of the time it"s a good thing, but can also be a bias. Thinking or executing a behaviour based on the first similar example the comes to mind is known as the availability heuristic. 1: steve is a very shy and withdrawn, invariably helpful, but with little interest in people or in the world of reality. 1: suppose one samples a word (of three letters or more) at random from the english text.