Psychology 3723F/G Lecture Notes - Lecture 1: Likert Scale, Social Desirability Bias, Psychophysiology

• School: Western University
• Department: Psychology
• Course: Psychology 3723F/G
• Professor: Corey Isaacs

Document Summary

Attitudes: viewpoint on something, emotional element, how you feel about a particular subject or object; how you think/ feel about something and your behavior towards that something. Your evaluation of an object based on what you think about it, how you feel about it, and how you tend to behave towards it. Affect, behavior and cognition; how much you like or dislike something. 3 key components: how much: attitude strength (strong negative vs strong positive, mild, weak etc. ) Strong behaviors have a strong effect on attitude, and is difficult change them like/dislike: attitude valence (evaluation of something, positive vs negative: something: attitude object (whoever or whatever we are evaluating) To (cid:271)e a(cid:271)le to u(cid:374)dersta(cid:374)d the le(cid:374)gth (cid:271)et(cid:449)ee(cid:374) people"s thoughts a(cid:374)d (cid:271)eha(cid:448)iors a(cid:374)d the a(cid:271)ility to predict that. Understanding where they come from so you can influence those attitudes and possibly change attitudes in a positive way (e. g. prejudice, racism etc. )