Sociology 2172A/B Lecture Notes - Lecture 2: Rosser Reeves, Nevada Athletic Commission, Bob Garfield
16 Oct 2016
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Type of advertising we(cid:495)re most familiar with. Intrusive ads in public places ad clutter comes from: bob garfield (cid:494)environment pollutants(cid:495) Tries to come up with new ways and new places for advertising. Bumper & car stickers, pens, cups, clothing, balloons, etc. Aerial advertising very effective, not used very often. Social advertising: trying to change our behaviour, trying make us do. Cigarette debate: what is appropriate what is not: stealth endorsers. Use or wear products in public appearances, interviews. Using celebrities isn(cid:495)t very effective: celebrities get into scandals which hurts the brand, naming rights. Turning public spaces into commodities: rogers, wrigley field, body tattooing. Companies targeting young people, targeting the image not the product. Tattooing on athletes: nevada athletic commission (nac) (cid:498)if they want to advertise on the trunks, it is fine with us. But we feel that the body is not meant to advertise. (cid:499) Henna might get into their eyes, have health consequences.
