Sociology 2172A/B Lecture Notes - Lecture 2: Scotiabank, Rogers Centre, Determinant
19 Sep 2018
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The greatest storyteller: advertising, tells us who"s important and who counts, those who aren"t in the ads are not who matters (ex. "advertising is a very considerable part of our total culture. It is not separable from any of the other activities of our world" -marshall mcluhan (1968: advertising is an important social institution, as important as it is, it has gone unstudied in sociology. Why sociologists study advertising: distribution of resources, not only economic, but social resources, ex. Superbowl ads: how much money a 10 sec ad takes. Impact on our society: different forms of media has as staggering ability to reach every one of us with thousands of messages a day, contributes to our cultural content, changes how we communicate (ex. Slang: determinant of human behaviour, how you "ought" to behave, reinforces values and norms, acts as a normative institution, agent of social control (tell us what not to wear etc. )
