Sociology 2172A/B Lecture Notes - Lecture 3: Halifax Gazette, Town Crier, Late Middle Ages
4 Dec 2018
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A key element in economic history as well as out social, technological, artistic, and cultural histories and perhaps one of the keys to the understanding of the evolution of our complex urban society singer. 1200 bc: painted or carved messages on stones. 500 bc: oral advertising: town criers, state sanctioned form of advertising. Important events or services: personal classified" advertising. Printing press: made it possible to disseminate information to many people. Ads for health products cures and remedies. Periodicals: any publication produced at regular intervals: the new advertising medium. 1752 first newspaper ad in halifax gazette: ads for a grocer, printer, tutor. Mid-1800s travelling salesmen filled critical niche in american marketing: middlemen between manufacturers and local stores, door-to-door, on street corners and public venues. Advertising agencies: began marketing a lifestyle, rather than just a product, ex. Arrow shirts were worn by men who had interesting lives learned about the product: ex.
