Sociology 2172A/B Lecture 4: Sociology
21 Oct 2015
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Research with the most lucrative adds (1000) only 8 of them were using sex to sell: axe add, women"s razors add, hypersexualize to sell products, and its dangerous for women they are more likely to get assaulted, straight man dipically don"t need to worry about being assaulted if they are sexualized, woodbury soap came up with ads containing couple and romance and intimacy. Bad boy of advertising: calvin klein is an example of the evolution of using sex to sell, he broke rules in the 80s her model was only 15 and he was criticised using her and sexualizing her, first time there was a lot of controversy around him, started including nudity in his ads and a lot of young models together, didn"t get arrested because the models weren"t too younf to do what they were doing, kate moss vulnerable looking, very thin and boys being really masculine looking.
