Sociology 2172A/B Lecture Notes - Lecture 2: Town Crier, Halifax Gazette, Advertising Campaign
22 Feb 2016
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Lecture 2 history of advertising (note: need to know relative dates, i. e. periods/centuries) Advertising has been around for thousands of years. Advertising: to gather together, to convince, to persuade people about something. Other things before industrialization and mass production of stuff, that advertising was. 8 major periods of advertising history: preliterate period: 3000-400 bc. 1200 bc: painted or carved messages on stones centered around biblical ideologies. Along the path that people walked on. Only a select group of people can teach/read at this time. Mass education was controversial at the time, they attached intelligence to. Most common form of advertising throughout history was oral advertising (ie. town criers) referred to as the bellman or town crier. Persuasive voice, dynamic personality were the requirements to becoming a town. Disadvantages: expensive to hire, grouchy mood may refrain message from getting across, may not be reliable, weather dependent.
