Sociology 2172A/B Lecture Notes - Lecture 5: Double Entendre, Nudity, Physical Attractiveness

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

Using sex to sell may prove to have a limited life. Soon, advertisers will use models wearing clothes in order to catch attention, rather than the other way round. There are other forms of sexual imagery other than nudity provocative clothing, suggestive positions. Persuasion from sexual ads occurs in a linear manner. Sexual appeals are persuasive appeals that contain sexual information in the message. The degree to which sex is featured in ads can vary fully clothed physically attractive men and women can be considered an instance of sex in advertising; sexual innuendos. Ex: the word sex, objects shaped or positioned like genitalia, hidden images of naked people. Intensity of an ad refers to the degree to which a persuasive message deviates from neutrality. Majority of studies done surrounding the effectiveness of sex in advertising have only assessed male responses to female sexual imagery, primarily because most sexual information is represented by images of women.