Sociology 2206A/B Lecture Notes - Lecture 5: Pie Chart, Likert Scale, Interval Ratio

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Describing an attribute/characteristic/indicator/variable as we have measured it. Level of measurement: important to use the correct ideas & understand what you are looking at. When we operationalize a concept, we turn it into a concrete measure with distinct categories/values that all of our cases fit into. Refers to the nature of these categories/values: how they can be compared to each other, what kinds of things we can actually say about them. We use 3 lom: nominal: categories are simply different from one another, ordinal: categories can be ranked from high to low, interval/ratio: the categories are meaningful numbers. There are only qualitative differences between categories. The number is because they exist in a list read by a computer that doesn"t speak english, not because the number is meaningful. Cannot do arithmetic or mathematical operations with the categories. The categories are just different from one another.

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