BU111 Lecture Notes - Lecture 2: Reelin, Internal Consistency, Ikea
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BU111 Full Course Notes
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Complete all work under lab #1 on course outline by sunday: assigned reading; lab 1 quiz; joe"s java prep. Read hp case!!: on course website already have questions prepared for sept 27 in live info session (2:30-4:00) think of a new venture idea. Strengths & weaknesses (internal) opportunities & threats (external) Diamond-e framework rel"n b/n firm & external environment. How to do an external analysis: porter"s 5 forces, pest, environment. Diamond-e model: think about & recognize connections b/n internal & external environments. Strategy links internal variables to external; a strategy is the plan the business uses to pursue opportunities & avoid threats. Research shows that strategy-structure fit increases firm performance (ex. Uses for the diamond-e: assess current strategy, generate new strategic proposals, eval. strategic proposals, use diamond-e for hp case! Assess forces at work & implications adjust internal or adjust strategy.
