BU111 Lecture Notes - Lecture 6: Switching Barriers, Georgian Lari

• School: WLU
• Department: Business
• Course: BU111
• Professor: Sofy Carayannopoulos

Document Summary

Example: instead of moving the air around using a fan, we should cool the air down using an electric fan: originate in events relating to work or daily life, hobbies, change happenings, screening, weeding out bad ideas. Discover flaws before you invest time and effort into making it a reality: saves time, money, ensures you have a viable idea with a competitive advantage. Idea generation: solve a problem and the solution sells itself, listen to complaints and frustrations, ask customers what they wish they could get, play the mix and match game; combine functions. Go into store or onto website and mix and match previously existing products: offer a lower-priced or more convenient version of an existing product. Quite often, people want simple things that are cheaper: read the lab manual article on canadian demographics lots of problems to be solved! Changing demographics in canada and the struggles they"re having.