BU111 Lecture 25: BU 111 - Lecture 25 - Final Exam

• School: WLU
• Department: Business
• Course: BU111
• Professor: Sofy Carayannopoulos

Document Summary

How to apply it - process examples. Practice writing out explanations of concepts as if you were teaching the material, complete with examples. Give complete short answers to the questions asked. Problems - show all your work for part marks. Establishment of foreign subsidiaries (buy or build) Branch offices - low risk; marketing control; overcome s? doesn"t help with p or e. Local agents - marketing know-how (overcome s) & low risk but doesn"t help with e and may or may not with p. Licensing - overcome s,e,p but lower marketing control.