BU111 Lecture Notes - Lecture 3: Marwanids, Scantron Corporation
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BU111 Full Course Notes
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Athletic complex: sections a1, a2, a3, a4, a5, a6, a7, a8, b1, b3, p2, p4. Badh, borja, curwen, giguere, lichti, ma, moore, reyner. Barr, chen, ma, mehrabi: students are responsible for all assigned chapters/questions/cases from the text and all handouts including the financial exercises, as well as for the content of the lectures. The final exam will test chapters 6 and 8-18. Positioning was tested on the midterm, it will be retested since a thorough understanding of target markets is needed to apply theory from product, price, distribution/retail, imc and promotion chapters: the exam will be closed book. The format will be similar to the midterm. 25 multiple-choice questions (value 25 marks) using scantron sheets. The remaining questions (value of 50 marks) will be short answer/essay style based on applying theory from the textbook to the scenarios described: students are expected to demonstrate that they know and understand the theory.
