BU121 Lecture Notes - Lecture 7: Leading Edge, Secret Affair, Price Floor
Document Summary
*building emotional intelligence reading in lab manual. We"re looking at how the value proposition connects to the customers, and how we strengthen our customer relationships and delivery our product to our customer. Through their actions, a customer will reveal how they classify a product. We need to know this piece of information to know how we sell it. We need to focus on the total product concept" branding is a huge part of this, and building brand loyalty is also critical. Think about the importance of the customer relationships! The laws of going viral how to make a message contagious". 1st key: provide a unique benefit. This is what sends a message to the customer if it"s not consistent, it"s confusing. If you confuse them, they won"t believe your unique benefit: all parts of organization must have a clear idea of a unique benefit. Clear, concise statement of product"s unique benefits acts as glue that keeps decisions consistent. them!
