BU208 Lecture Notes - Lecture 8: Tiger Woods, Manhole Cover, Deeper Understanding
Monday, February 29, 2016
1
Week 8
Sunlife Financial - Andre (testable material*)
- Competencies
• Eligibility - skills, knowledge, experience, education
• Suitability - attitude, behaviours, tendencies
• Need a combination of..
- skills, abilities, attitudes (90%), behaviours, knowledge = results
•
Competency Iceberg
- technical competencies - easy to identify and manage
• skill, knowledge, ability
- behavioural competencies - difficult to identify and manage
• self-concept, trait, motive
- Personal Branding
• what differentiates you from other candidates - YOU are a Brand
• personal branding is what people say about you when you leave the room
(your first impression on people)
• ex. Tiger Woods - personal brand, bad image = bad brand
- net worth is 700 million today and less than 10% from winning
tournaments in golf - his brand is his income
• your image is your brand and it stays forever - your image must reflect your
company or brand, your image is accessible 30 years from now
- partying pics do not match with RBC but might match with Molson
•
What Does This Mean To YOU?
- Give yourself a personal brand
- Be a social media A.C.E
- Resumes
• 1 spelling mistake and it will be thrown in the trash - spend time
• average time looking over a resume is 5-7 seconds
find more resources at oneclass.com
find more resources at oneclass.com
Monday, February 29, 2016
2
• 88% job rejection rate if you have a photo of yourself on your CV (its illegal in
Canada)
• Your email must be legitimate
• Your resume needs to be impactful, error free (attention to detail), and justify
why you deserve their time
•
Resume Basics
- objective is to create interest from manages that makes them want to meet
you in person
- chronological, competent, and simple
- talk about what and how you did the role
• use examples using impressive numbers and stats - don't be bland or
basic - need to stand out
• your resume should spark questions and not automatically have all of
the answers and information on your resume
• give short precise information that makes the managers ask questions
• use quantitative and qualitative data and observations as to the value
you have previously brought and what value you will bring
• GPA is only good for two years, after that your job experience is more
important than a past GPA - don't post your GPA on a resume unless
absolutely proud of it - not always necessary
• Include the companies competencies in your skills summary on resume
• your resume can be 2 pages (max) if you have good stories and legitimate
points, work, experience, skills, etc.
• use big descriptive words to sell yourself (conducted, lead, collaborated,
assisted, developed, etc.)
- best words: achieved, improved, trained/mentored, managed, created
• don't explain the role or position you worked as, explain what you brought to
the role or how you improved/added value to the role
- Cover Letters
• you don't have a lot of experience, so this allows you to explain and let the
person get to know you (no spelling or grammar mistakes!)
• keep it clear and concise while being articulate - include job competencies
and how your skills align with the company goals
find more resources at oneclass.com
find more resources at oneclass.com
