BU208 Lecture 2: Bu208 lesson 2
Document Summary
Clear chooses facts, structure and language to convey meaning. Concise maximum meaning using as few words as possible. Comprehensive style, organization, and visual impact of the message. Complete enough information to evaluate the message. Correct accurate and error free: the cost of poor writing: Takes more time to read and interpret. Delays action: good writing benefits everyone: Week 2 audience and themes module 2 & 20. Module 2: adapting your messages to your audience. Why is audience analysis important: audience is so important because people need to know what"s in it for them, successful messages anticipate and meet audience"s needs. Five types of audiences: initial is the first to receive the message. Assistant receiving a message on behalf of a boss: primary decides whether to accept or act on the message - the boss accepts/declines, secondary comments on the message or implements recommendations.
