BU208 Lecture 6: Lecture6_Feb11.docx
Document Summary
Reader benefits- you motivate your audience to respond positively- you are better able to accomplish your goals. You have to consider attitudes and behaviours. Appeal to both the attitudes and behaviours of your audience. Motivate them to feel more positive about you and your request. Convince readers that they can do their job successfully and will succeed. If you know where people fit on maslow"s chart you can better understand where they are coming from and what they are focused on. Physical- thinking about safety needs, factory work, construction. Intrinsic benefits: from within- volunteering for example - you don"t do that for money you do it to help, the strongest motivator. Safety and security- extrinsic (could be a bit intrinsic-if you feel safe) Love and belonging- intrinsic- it is how you feel belonging to something. The most recognized model to date for motivation** 2 ideas- 1) if you reward behaviour you get more of the behaviour you want.
