BU352 Lecture Notes - Lecture 3: Corporate Social Responsibility, Marketing Ethics, Business Ethics
Document Summary
Chapter 18 ethics & social responsibility marketing. Voluntary actions taken by a company to address to ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders: csr is on more collective, on the organization"s level. A social movement aimed at protecting consumers from business practices that infringe upon their rights: we live in a consumer driven society, people get great satisfaction from buying things. A framework for ethical decision making [4 steps] Market research: consists of a set of techniques and principles for systematically collecting, recording, analyzing and interpreting data that can aid decision makers involved in marketing goods, services or ideas. Market research process [5 steps: define research problem and objectives, design research plan, collect data, analyze data and develop insights, present action plan. Step 1 define the research problem and objectives: what information is needed to answer specific research questions, how should that information be obtained, ex.
