BU491 Lecture Notes - Lecture 13: Strategic Alliance
Document Summary
Develop resources that they may not be able to have. Fierce and various competition, rapidly developed smart phone market. Create more competitive advantages apps, phones, human captital. Benefits for both companies and consumers: access to different markets, new services and products for consumer needs. New ways to do business, drive innovation. Leverage advantages and strengths of the other company. Alliance frontier more important for technologies and markets. Edil lily focuses a lot on strategic alliances. Loss of learning by doing in tasks externalized. Samsung & sony problematic in terms of competition and cooperation. Fundamental concepts are similar but the executions are completely different e. g. work, tool, communication. Make sure what is the content, the packaging; what is the best way to deliver the message. Good records and long history of partnership. Bad expectation vs. other alliance skepticism. Don"t expect to be one marriage between two people, respect each other"s autonomy, diversity, culture and opinions (remain different)
