BU491 Lecture Notes - Lecture 4: Winemaker, Osmosis, List Of Australian Ministries
Document Summary
Stability and economy as well as the exchange rate. Found efficiencies in the vineyards to make them smaller and lower maintenance (nourish high yields) Changes : increased consumptions and trend for higher quality wines, cheaper land structure, larger vineyards (widely accessible, think. Removed the poetry from wine by using reverse osmosis to concentrate the must forbidden practice based on the aoc regulations. Used large steel tanks rather than oak barrels (computer controlled, added some oak chips to add that flavor also forbidden based on aoc) French costs due to this was 74% higher than new world producers. South american grapes allowed 33% cheaper premium wines: other strategies: marketing. Functional due to cork not sealing delicate wines well enough. Differentiated their products to those who are not accustomed to wine. Marketed to normal individuals, mass market appeal: others: distribution. Controlled the whole chain, extracting the margins at all levels and had bargaining power (controlled quality at each step)
