CS251 Lecture Notes - Lecture 7: Immanuel Kant, Gilles Deleuze, Ikea
Document Summary
Judgements of taste we make are based on feeling. Affect: the name we five to those forces, visceral forces beneath, alongside or generally other than conscious knowing, vital forces insisting beyond emotion that can serve to drive us toward movement, toward thought and extension. Places have an affective feeling on us. Lazzarato and immaterial labour, changing subjectivity, talking about it in a negative way. Immaterial labour = creative labour (deigning software, creating a brand, creating a computer) Lazzarato said that corporations are getting successful at using techniques to control subjectivity. Ex: google having creative work environments, ikea mentality. Whe(cid:374) you ha(cid:448)e a drea(cid:373) i(cid:373)age a(cid:271)out your (cid:373)other, it"s a sig(cid:374)ifier of your a(cid:272)tual (cid:373)other. Jung said it might be a symbolic that means all mothers or the ideas of the mother. Deleuze argues symbolic method of communication lies underneath the semiotic. Semiotic level of analysis is higher on level of representation. Ex: this is not a pipe picture.
