CS341 Lecture Notes - Lecture 13: Feedback, Making Money, Mad Decent
Document Summary
Goes beyond depicing celebriies in ads commodifying coolness that is created more organically. Teenagers= have money and want to spend it on whatever will work the fastest. Teens spend hundreds of billions of dollars themselves, and push their parents to buy them more. Innate feeling to keep the teen happy, or keep the teen home guilt money. Discrete adverisements are everywhere on the streets, entertainment media. 75% have a tv in their room and 1/3 have their own computer. Blizzard of brands all compeing for the same kids study them and speak their. Language have to understand and recognize what they are feeling and thinking in order to come up with a precise message that will woo them. However, stubborn demographic and they don"t respond to much except for cool : marketers try to look for what is cool cool huning. Revoluion that looks at the inluence held by those who have the respect and admiraion of their friends.
