EC120 Lecture Notes - Lecture 11: Air Canada, List Price, Pepsis

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EC120 Full Course Notes
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EC120 Full Course Notes
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Oligopoly is a market structure in which only a few sellers offer similar or identical products. These few firms dominate the market and are strategic. Bell and rogers care about what the other one does. Only a few sellers (2 or more) If there are two sellers, it is a duopoly. Choose pricing and/or production in response to choices of other firms. When coke decides what its going to do with marketing, pricing etc. , it is going to take pepsi"s marketing, pricing, etc. , into consideration. Study of how people/firms behave in strategic situations. Game theory is critical to understanding oligopoly. As number of firms in an oligopoly increase, price approaches marginal cost. Now assume there are only two sellers (duopoly) Sellers would need to agree on division of output. Firms agreeing on production or price are in collusion, and may be defined as a cartel. Strategic analysis - given the choice of firm a, what production maximizes profit for firm.

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