ENTR200 Lecture Notes - Lecture 3: Business Model Canvas, Pyramid Scheme, Freemium
Document Summary
Try creating a bmc with your value proposition for free. Ie timeshare, bike rentals, hotels: you pay for how much you use. It allows the customer the flexiablity pay as you go: hotel california trap: base price, but then all these additional features for premimum price. Understand options are limited ie cineplex, raptors game: direct sales: not going directly through any retailor/independent intermediary. Business model mechanics: switching costs: the cost of switching from 1 business model or another. 1 more reason to stay with our product: base product or consumables playstation. Every game i buy adds more to switching costs. Makes in inconvenient to buy other console since consumables only work with playstation: data spotify, you have to rebuild or transfer all your data to new product. Weaponizing data: learning curve mac vs microsoft word. You would have to relearn the how to use the software again: industry standards industry standards.
