KP290 Lecture Notes - Lecture 26: Personalization
10 Jul 2019
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Percentage of contracted, eligible respondents who agree to participate. Important when trying to identify how many people could not have been contacted. You can use a survey as the method or tool to collect your data for wither quantitative or qualitative research. If your surgery has close-ended questions your research design is quantitative. If your survey has open-ended questions your research design is qualitative. **regardless of whether your research design is quantitative or qualitative the people completing your survey are respondents. They are not subjects and they are not participants. Sit down meeting between one respondent and the researcher. Personalization of the study to the participant. Spontaneity - no additional help from others. Recording of the length of time to complete. Ability to use more involved and complex questions. Cost in terms of money and time. Lack of standardization in questions because of probing; possibility of re-working or re- phrasing can change meaning.
