PS264 Lecture Notes - Lecture 5: Preoptic Area, Estrous Cycle, Parachuting
Document Summary
Motivation can come from within and external sources. Eg optimum card, credit cards, video of the marshmallows. They resemble true needs and can overpower basic needs. Quasi-need:an ephemeral content specific desire that promotes a sense of tension in the psychological sense. People are not always able to to generate motivation within. They sometimes need external incentives eg money praise attention. Opperant conditioning: operator effectively in the environment. Engage in behaviour that produces attractive consequences. Learn not to engage in behaviours that produce aversive consequences. := cue/ incentives doesn"t cause eg green light sets the occasion for you to go. The shows tht the behavioural response that causes he consequences of the car going. Incentive: attracts or repels a person from doing something. They create the expectation that attractive or unattractive consequences are forthcoming. The incentive value of an environment event learned through conditioning/ experience. This shapes the later goal directed behaviour.
