PS270 Lecture 22: Week 12 Th - Nov 30
ww1Mon Dec 11 8:30 am A.C. 2.5 Hours 100mc 10 questions of short answer (20 points)
Conformity and Institutional Support
● Recall: sexual harassment studies
● Whites in south africa and american south in 1950s
● ‘Face-ism’ in media images
○ Relative prominence of faces in portrayals of men and women
○ Men - half or more of photo is taken up my face
○ Women - ⅓ taken up by face (more body shown)
○ Face being shown conveys more intelligence
Learned Cultural Stereotypes: Devine’s Dissociation Model
● Stereotype activation may be automatic
● Knowledge of stereotypes has not declined
● Cultural stereotypes vs personal beliefs
● Found:
○ Knowledge of cultural stereotypes: high and low prejudice were no different
○ Free responses: high prejudice listed more negative traits; low prejudice
discussed equality and negation of stereotypes
○ High or low prejudice = report same cultural stereotype… but differ in personal
endorsement of stereotype (low prejudice don’t believe stereotype applies to
group whereas high prejudice do)
Automatic Stereotype Activation
● Subliminally exposed to 100 words
○ 80 or 20 related to the black stereotype
○ None of the words were related to hostility
● Then read about a man who acted in an ambiguously hostile way
● Those who saw 80 black stereotypic words rated the man as more hostile
● Not moderated by prejudice level
● → potential limitation: not response to neutral stimuli
Dissociation Model
● Cultural stereotypes may come to mind automatically (stereotype activation)
● Expression of stereotypes is controlled (stereotype application)
● Low prejudice individuals have the stereotype activated but strive to keep it out of their
beliefs and judgments
○ But it can still colour perceptions and judgements
● What really distinguishes is the effort to control stereotypes that come to mind
Where do Prejudices and Stereotypes Come From? (THIS IS A SUMMARY - SOME HAVE
ALREADY BEEN DISCUSSED AND SOME ARE FURTHER DOWN)
● Social sources
○ Socialization: the prejudiced personality
find more resources at oneclass.com
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Document Summary
Ww1mon dec 11 8:30 am a. c. 2. 5 hours 100mc 10 questions of short answer (20 points) Whites in south africa and american south in 1950s. Relative prominence of faces in portrayals of men and women. Men - half or more of photo is taken up my face. Women - taken up by face (more body shown) Knowledge of cultural stereotypes: high and low prejudice were no different. Free responses: high prejudice listed more negative traits; low prejudice discussed equality and negation of stereotypes. High or low prejudice = report same cultural stereotype but differ in personal endorsement of stereotype (low prejudice don"t believe stereotype applies to group whereas high prejudice do) 80 or 20 related to the black stereotype. None of the words were related to hostility. Then read about a man who acted in an ambiguously hostile way. Those who saw 80 black stereotypic words rated the man as more hostile. Potential limitation: not response to neutral stimuli.
