MATH 1505 Lecture Notes - Lecture 5: Digital Identity, Chromebook, Price Discrimination
20 Aug 2016
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Data raw info converted into information meaningful and useful facts: operational excellence, new products/business/service models, customer/supplier intimacy, improved decision making, competitive advantage, day to day survival. Opening case behavioural targeting and your privacy: behavioral targeting: seeks to increase the efficiency of online ads by using information that web visitors reveal about themselves online, and if possible, combine this with offline identity and consumption information gathered by companies, snapple used behavioral targeting methods to identify the types of people attracted to snapple green tea. (people who like arts and literature, travel internationally, and visit health sites, pipeda: canada"s privacy law. Massive data storage systems are inexpensive enough for regional and even local retailing firms to use in identifying customers: data analysis advances: heightens ethical concerns because companies and government agencies are able to find out highly detailed personal information about individuals, networking advances: copying data from one location to another and accessing personal data from remote locations are much easier.
