SOCI 1010 Lecture Notes - Lecture 3: Research, Relativism, Face Validity

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1. personal micro experience/common sense: tradition macro, authority historical, religion a priori knowledge, deduced from sacred texts, science. Elements of science normative approach uses religion, tradition, or authority to answer question. *empirical: (cid:498)positive(cid:499) knowledge by direct, systematic observation; in contrast, the. *based on evidence; must be legally true or lawsuit! Systematic, sometimes subtle biases: profit of parent corporation & advertisers; (cid:498)words filler between the ads(cid:499) *self-correction by creating hypotheses and then testing them (an hypothesis: tentative. Elements of science statements of the relationship between two or more variables); & editors/anonymous peer review. *objective: that biases and values do not affect their research. Quantitative sociology: sociologists who view sociology as a science tend to measure and quantify social life. Qualitative sociology: sociologists who view sociology as part of the arts and humanities attempt to tap into the rich meanings of human experiences. Science is said to entail several characteristics: knowledge.

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