SOSC 1000 Lecture Notes - Lecture 10: Social Capital, Mass Production
9 Mar 2020
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Document Summary
Fashion in consumer culture: associated w/ an attempt to reflect mood, and identity. Fashion and meaning: form of communication btwn ourselves and the world, how people respond to us based on what we"re wearing, mechanism for coping, expressing a particular identity form of meaning transfer. Elements of fashion: elements of style is a form of expression even if we follow the trend bc it shows that we see that its valuable enough to mimic, sensory experience of choosing, purchasing and wearing the clothing. When an outfit is pleasing to wear, not just about how good it feels, but how we feel that were giving a good image of ourselves. Fashion and identity: clothing is a second skin , which suggests that it"s a part of us. Marketing luxury brands: signals what luxury brands ought to offer or mindful of, high price, to be super costly shows whos able to purchase.
