MGMT-301 Lecture Notes - Lecture 11: Hulu, Netflix, South By Southwest
13 Jun 2018
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Week Eleven (April 3): Movie Fin4ncing, Movie M4rketing
Fin$ncing prerog$tives for studio films $nd indies; risk minimiz$tion $nd profit
m$ximis$tion; pipelines $nd output de$ls; sl$tes $nd sl$te fin$ncing; why you
should be nicer to your p$rents $nd dentist. M$th w$rning -- we will be
spe$king $bout numbers $nd c$lcul$tions! How do films get into the$ters?
Wh$t roles do festiv$ls $nd m$rkets pl$y? Who does wh$t: distributor,
publicist, exhibitor, booker? Wh$t is P & A? Differenti$ting publicity, promotion,
m$rket rese$rch, $dvertising, medi$ buying, $nd slotting.
GROUP PRESENTATIONS ON FILMS OPENING THIS WEEKEND, APRIL 6!
Assignment:
Write one-p$r$gr$ph $nswers to the following:
1) Why does Hollywood rele4se “m4jor” motion pictures over the summer
or 4round Th4nksgiving?
Most m$jor motion picture comp$nies would w$nt to rele$se their movies on
d$ys when they could m$ximise turn out. If $ m$rketing te$m tr$cked when
people $re the most free to pursue leisure time $ctivities, they would notice
th$t most $dults $re off work during the holid$ys $nd most children $re free
during the summer when schools $re closed. Th$tʼs why $ lot of $nim$tion
movies $re rele$sed from June to August bec$use comp$nies know th$tʼs how
they c$n m$ximise turn out from kids.
2) Do you think th4t technology will ch4nge Hollywoodʼs 4ppro4ch to
rele4se schedules? If so, how?
I donʼt think technology will re$lly ch$nge Hollywoodʼs $ppro$ch to rele$se
schedules. Even though we h$ve stre$ming sites such $s Netflix $nd Hulu,
people $re still going to the movies during the holid$ys or the summer bec$use
they ($nd their friends/f$mily) now h$ve the time $nd prob$bly $ little bit more
dispos$ble income to spend on going to the movies. Technology c$n $lso help
with rele$se schedules bec$use people c$n now get $ccess to pre-s$le tickets
online. This could me$n th$t film comp$nies c$n $ctu$lly sell f$ns tickets to
movies th$t $renʼt even out yet, gener$ting enough revenue to bre$k-even
even before the rele$se d$te.
Re$ding: Squire ch$pters 9-11 $nd 22-25; Forbes $rticle on movie m$rketing,
V$riety $rticle on m$rketing costs, $nd “Perils of Promotion” $rticle posted on
Bl$ckbo$rd under Contents.
Notes
The$tric$l rele$ses
1000 The$tres - Wide rele$se
100 - 1000 The$tres - limited rele$se
Document Summary
Week eleven (april 3): movie fin4ncing, movie m4rketing. Fin prerog for studio films indies; risk minimiz profit m; pipelines output de; sl sl fin; why you should be nicer to your p dentist. M w -- we will be spe numbers c! Differenti publicity, promotion, m rese, , medi$ buying, slotting. Group presentations on films opening this weekend, april 6! Most m motion picture comp would w to rele their movies on d when they could m turn out. I don t think technology will re ch hollywood s to rele schedules. Technology c help with rele schedules bec people c now get to pre-s tickets online. This could me th film comp c sell f tickets to movies th t even out yet, gener enough revenue to bre-even even before the rele d. Re: squire ch 9-11 22-25; forbes on movie m,
