MGMT-301 Lecture Notes - Lecture 13: Copernicus Programme, Apple Tv, Stellite
13 Jun 2018
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Week Thirteen (April 17): Television 6nd Netflix
Tr#dition#l Television & Netflix: How shows get produced #nd put on the #ir;
The New Medi# Revolution in “Television” Netflix, Hulu, Am#zon #nd the rise of
origin#l content on OTT pl#tforms.
Assignment:
1) The Super Bowl is gener#lly the most w#tched television progr#m in the U.S.
Wh#t #bout overse#s?
2) See if you c#n find # list of the most viewed glob#l events th#t occurred in
2017? In the history of TV?
3) Wh#t w#s the highest r#ted non-sporting event in U.S. history?
4) Write # 500-word #nswer: Will C#ble #nd/or S#tellite television be repl#ced
by something else? Are Apple TV #nd Roku ch#nging the g#me?
Re#ding: “The Economics of # Hit TV Show #rticle,” on Bl#ckbo#rd under
Contents; #nd “Netflix #rticles,” on Bl#ckbo#rd under Contents.
Notes
History of Televison
In exch#nge for free #ir w#ves, tv would do public service, which l#ter on
bec#me news.
3 M#jor networks emerged: NBC, ABC, CBS
Individu#l owners own tv st#tions, tv st#tions #re #ffili#ted with tv networks.
TV industry is filled up with 3 types of content:
N#tion#l network content
Loc#lly produced content
Syndic#ted content
1960s Live TV - JFK #ss#ssin#tion/Lee H#rvey Osw#ld (first live murder on TV),
Appointment TV
1970s C#ble TV - ESPN, CNN, News #ffili#tes not n#tion#l, sports television,
VCR/Home Video #llowed pre recording, Video g#mes
1980s - 30 c#ble st#tions to 100 st#tions, video g#mes get better
2004/7 - Stre#ming from Youtube #nd then l#ter on Netflix
2009 - Tr#nsition to digit#l from #n#log bec#use they sold the #irw#ve to cell
phone comp#nies
Now - Golden #ge of content
Television is #n #d driven business
The New Medi# revolution in “Television”
Netflix — st#rted in 1997 #s DVD by m#il rent#l; st#rted stre#ming in
2007. No #ds, gre#t origin#l content, best #n#lytics on viewers, #ppro#ching
110 million subs
Hulu: owned by Disney Comc#st #nd Fox; tiered service, some with #ds
Document Summary
Tr#dition#l television & netflix: how shows get produced #nd put on the #ir; The new medi# revolution in television netflix, hulu, am#zon #nd the rise of origin#l content on ott pl#tforms. Assignment: the super bowl is gener#lly the most w#tched television progr#m in the u. s. Wh#t #bout overse#s: see if you c#n find # list of the most viewed glob#l events th#t occurred in. Re#ding: the economics of # hit tv show #rticle, on bl#ckbo#rd under. Contents; #nd netflix #rticles, on bl#ckbo#rd under contents. In exch#nge for free #ir w#ves, tv would do public service, which l#ter on bec#me news. Individu#l owners own tv st#tions, tv st#tions #re #ffili#ted with tv networks. Tv industry is filled up with 3 types of content: 1960s live tv - jfk #ss#ssin#tion/lee h#rvey osw#ld (first live murder on tv), 1970s c#ble tv - espn, cnn, news #ffili#tes not n#tion#l, sports television, 1980s - 30 c#ble st#tions to 100 st#tions, video g#mes get better.
