MKTG-250 Lecture Notes - Lecture 4: Customer Insight, Toyota Electronic Modulated Suspension, Suse Linux Distributions
12 Jun 2018
School
Department
Course
Professor
Week 4
Economics: Supply /nd Dem/nd
Ch 10 (p/ges 297-299)
Notes
!"#$%&#%'%("#)*+,&-./"%0$+%1+(.$2&3)4+50)"'&))&)4+#%')0(&$)4+"'/&)3%$)4+.'6+
7%$2&$)+
8#.$#"39*+:'+"3)+.5)&'#&+&/&$93-"';+")+1$&&4+"'#%(&+"'&<0.="39+")+'%'>&?")3&'34+
1"$()+6%+'%3+7%$$9+.5%03+#%)3)+.'6+@$%1"3)4+'%+3.?&)+3%[email protected]+1%$+6&/&=%@"';+
"'1$.)3$0#30$&4+.'6+@$"#"';+")+.'+"$$&=&/.'3+.#3"/"39A+
B-&+3$03-+")*+C%%6)+.$&+="("3&64+7.'3)+.$&+="("3=&))
D11"#"&'#9*+E##&@3+)#.$#"39+.'6+%$;.'")&+)%#"&39+3%+(.2&+3-&+&11"/&+0)&+%1+
="("3&6+$&)%0$#&)+"'+).3")19"';+7.'3)A+
B&#-'%=%;"#.=+&11"#"&'#9*+C&33"';+3-&+;$&.3&)3+<0.'3"39+%1+%03@03+1$%(+3-&+
$&)%0$#&)+3-.3+.$&+5&"';+0)&6
E==%#.3"/&+&11"#"&'#9*+F-%%)"';+3-&+(%)3+/.=0.5=&+("?+%1+%03@03)+3%+@$%60#&
D<0"39*+B$.6&>%11+5&37&&'+&#%'%("#+&11"#"&'#9+.'6+)%#".=+%$+@%="3"#.=+&<0"39+
G"11&$&'3".=+@$"#"';+1%$+"'1$.)3$0#30$&+1.#"="3"&)+5&37&&'+"'60)3$9+.'6+"'6"/"60.=)A
H.7+%1+"'#$&.)"';+%@@A+#%)3)*+E)+3-&+@$%60#3"%'+%1+.+@.$3"#0=.$+;%%6+"'#$&.)&)+
3-&+%@@A+#%)3+%1+@$%60#"';+.'+.66"3"%'.=+0'"3+"'#$&.)&)A+
G&(.'64+(.$;"'.=+%@@A+#%)3+I(.$;"'.=+.'.=9)")J4+80@@=94+(.$2&3+6&(.'6+#0$/&+
I3%3.=+6&(.'6+1$%(+.==+#%')0(&$)J4+)-"13)+"'+6&(.'6+1%$+.+@.$3"#0=.$+@&$)%'+
I)&')"3"/"39J4+)05)3"303"%'+&11"+"'#%(&+&11"+)-"13)+"'+)0@@=9+#0$/&+5&#.0)&+
%1*+@$"#&)4+3&#-'%=%;94+;%/K3+"'3&$/&'3"%'4+@$"#&)+%1+)05)3"303&)4+@$"#&)+%1+
#%(@=&(&'3)4+&?@&6+1030$&4+'0(5&$+%1+)&==&$)4+(.$2&3+&<0"="5$"0(+I)0$@=0)4+
)-%$3.;&)J4+@$"#&+&=.)3"#"39+%1+6&(.'6+I$&=.3"/&=9+"'&=.)3"#*+(&6"#.3"%'4+
;.)%="'&4+3%"=&3+@.@&$4+7"1"L+$&=.3"/&=9+&=.)3"#*+"@-%'&)J4+M$%60#3"%'+M%))"5"="3"&)+
N$%'3"&$+IMMNJ+#0$/&+
M/n/ging M/rketing Inform/tion
Re/ding due: Ch 4
Assignment 1
Notes
M/rketing Info /nd Consumer Insight+
F0)3%(&$+"')";-3*+1$&)-+0'6&$)3.'6"';+%1+#0)3%(&$)+I5&-./"%0$)4+'&&6)4+.'6+
7.'3)J+.'6+3-&+(.$2&3@=.#&+6&$"/&6+1$%(+(.$2&3"';+"'1%$(.3"%'+3-.3+5&#%(&+
3-&+5.)")+1%$+#$&.3"';+#0)3%(&$+/.=0&4+&';.;&(&'34+.'6+$&=.3"%')-"@)A+IB-&+
O.-.>(%(&'3PJ
G"11"#0=3+3%+%53."'+
Q%3+%5/"%0)+
F0)3%(&$)+.$&+0')0$&+%1+3-&"$+5&-./"%0$
R"6&+/.$"&39+%1+)%0$#&)+
,";+6.3.*+C&'&$.3&6+59+)9)3&()4+.'.=9S&6+59+(.#-"'&)4+"'3&$@$&3&6+59+-0(.')
,&33&$+I.'6+'%3+(%$&J+"'1%$(.3"%'+.'6+(%$&+&11"/&+0)&+%1+&?")3"';+"'1%+
