BUS 340 Lecture Notes - Lecture 30: Washing Machine, Listerine, Parker Pen Company
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Regular price or manufactures listed price can only be used if it in fact regularly sells at that price. Case ftc vs. mary carter paint. Mcp offered a b. o. g. o. on a gallon of paint (buy one gallon, get second one free) Ftc found mcp was raising the price of the first gallon making it not a regular price. Case giant foods; used customary price . Bait and switch advertise an appealing product at a low price (bait), store says they"re sold out of that and switch" to another similar product for more 17821 Rain check is when a company is sold out and then they say they can come back or sell another product for the same price. Ad for washing machine (bait), sales team persuades customer to buy higher model (switch) upsell marketing. Ftc sued and won because sears was negative about the product (bait) Structural lumber: ftc said the color of wood was yellow" not.
