PSYC 2010 Lecture 12: 12.3

• School: Auburn University
• Department: Psychology
• Course: PSYC 2010
• Professor: Robinson

Document Summary

Section 3: attitudes: peoples evaluation of objects, of events, or of ideas; shaped by social context; play an important role in how we evaluate and interact with other people. People have negative attitudes more quickly about things then positive attitudes. Bad is always a stronger motivating force than good: mere exposure effect: the idea that greater exposure to a stimulus leads to greater liking of it. Iat: a test that measures how quickly a person associate concepts or objects with posi- Implicit attitudes: attitudes that influence a persons feelings and behavior at an uncon- scious level; people access implicit attitudes from memory (like riding a bike) tive or negative words. One way to get people to change their attitudes is to change there behaviors first, using. Must be memorable to have an impact that lasts. Occurs when people pay attention, understand it, and find it convincing.