SOCI 1301 Lecture Notes - Lecture 95: Ice Cream, Nonverbal Communication, Ethnography
Document Summary
Formulating the hypothesis, hypothesis: educated guess and speculative statement regarding the relationship among variables, variables: measurable traits or characteristics, independent variables come first in a study and affect dependent variables. The process of assigning these is called causal logic. : correlation: a change in one variable is associated with a change in others, spurious variable: an outside variable that surreptitiously affects the relationship you think you find. (a) ex. Ice cream consumption and rape: data collection and analysis, since you cannot actually contact or study everyone in the population that you are examining, you must select a sample. Major research design: introduction - how do we collect data, research design is your detailed plan for collecting data scientifically. Often this is influenced by time and money (ex. [bias?]: quantitative research is when data is collected in numerical form. It can get larger numbers of respondents, but less depth: qualitative research relies more on field or naturalistic settings.
