PR 605 Lecture Notes - Lecture 54: Organizational Culture

• School: Ball State University
• Department: Public Relations
• Course: PR 605
• Professor: Ingrid Cummings

Document Summary

Culture is considered a liability when shared values are not in agreement with the values that further the effectiveness of an organization. This will likely happen when the environment of an organization is going through a lot of change and does not have an appropriate culture. Behavioral consistency is an asset in a stable environment. This could burden organizations and make it harder to respond and act to changes that happen. Hiring new employees who are different from the majority creates a paradox with these qualities: The paradox: management wants to show support for differences that employees bring to work, but newcomers to the organization that want to fit in have to accept the core culture of the organization. Second, because diverse behaviors and unique strengths might go away when people assimilate, strong cultures can act as a liability if they effectively get rid of diversity"s advantages.