PR 660 Lecture Notes - Lecture 52: Consumer Protection, Environmental Quality, Corporate Social Responsibility
16 Mar 2020
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Defining issues management and issues: organizational program or public relations function. How you define issue management determines how you theorize the rhetoric of issues management. In the 70s, standard pr practice left corporations with one a good rationale and set of strategies to combat allegations from critics that diminished the privilege of what the private sector enjoyed. This fostered a growth of new public policy and culture that reflected the growing sensitivities to issues like: To respond to these tensions, issues management provided the avenue for corporations to: Detect issues early on and a system to do so. A way to create less contentious corporate policy and planning. A means for achieving standards of key publics corporate responsibility. This is because corporations couldn"t do any wrong after the successes of consumer prosperity at the end of wwii. Then, activists brought challenges and causes society to reevaluate everything and assault the undergirding of businesses.
