JOU 3367 Lecture Notes - Lecture 9: Right Media, Psychographic, News Values
21 Feb 2018
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Document Summary
The means of communication that reach large numbers of people in a short time; reaching large, unseen audiences. Anything preventing a message from reaching and being understood by the intended public, many causes. Medium means? must be mixed for success. Attitudes deeper; harder to change; causes discomfort (school pride) Beliefs very deep; what you live and die for (religion, country) Psychographics culture/experiences that affect the way we think and act. Doing it all so the message leads to the desired action. Framing the way something is presented (terrorist or hero?) Cultivation constant exposure changes views (kardashians: oj trials to fashion icons) Reality highly distilled version becomes reality (you go to a 4 hour game but the media shows a highlight reel) Baylor vision may make it look like we won if they show all good plays for baylor and nothing of us doing poorly. Info moves from media to public in logical, orderly way.
