JOU 3367 Lecture Notes - Lecture 16: Ford F-Series, Cognitive Dissonance, Tantrum
26 Feb 2018
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Existing product existing market (f-150 to tx) New product existing market (new truck style to tx) Existing product new market (f-150 to ny) New product new market (new truck style to ny) Much of modern advertising is actually branding ( built ford tough ) Much of our shared knowledge as a nation comes to us through the transmission of oral history, but through the commercial process of story-telling (i. e. showing trucks hauling things instead of just sitting there) To achieve success: (1) from unawareness (2) to awareness. Avoid: (3) to comprehension (4) to conviction (5) to action (1) apathy (2) hostility (3) incomprehension (4) forgetfulness. 10% of 2 year olds" vocabulary is branding. 1 in 4 babies speak a brand name before any other word. The difference between competing products = the story. The feelings that arise when a consumer sees a logo. Consistency is key to creating a solid story that consumers will remember.
