EDUC1044 Lecture Notes - Lecture 1: Eskimo Pie, Kodak, Band-Aid

• School: Boston College
• Department: Teacher Education and Curriculum and Instruction
• Course: EDUC1044
• Professor: Don Ricciato

Document Summary

Distinguished variation- he did indeed get a patent on it- he met all the requirements o. Given protection- 20 year period where someone can work out the bugs. One can come out with the technical solutions. You must gain permission of patent holder before using it. Some times you might have the leading products - but it is not the most effective products - depends on how you publicize it o. Blocking patents - purchase patents and troll people. Trademarks: word, symbol, or a combo used to identify a product in a market place o o o. Package of sweet and low- g cleft on it and the spelling, x2 trademark sign: distinctive- controllable o. Potency of names - four major categories of names in trademarks. Word that didn"t exist before but now does user. Invented or coined -> exxon, kodak, kleenex --> 1st. Example: eskimo pie, power book, computer --> you must create secondary meaning.