MGMT1021 Lecture Notes - Lecture 11: Motivation, Leonard Shoen
4 May 2016
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Document Summary
Session 11: ideation process: understanding creativity, definition a. i. Creativity: the development of novel and useful ideas by an individual or small group working together a. i. 1. a. i. 2. Useful: appropriate or valuable within a particular domain a. i. 3. This definition refers to creativity in organizations a. ii. a. iii. Idea generation is part of the creative process. Refers to the implementation of creative ideas within organizations a. iii. 2. Innovation is built on creative ideas as the basic elements. Organizational innovation is the successful implementation of creative ideas within an organization. a. iii. 3. Need both the new idea (creativity) and plan to: examples of creativity implement (innovation) b. i. Big c creativity: brand new idea for process, product, or service b. ii. Little c creativity: take an existing idea from one domain and apply it in another; make a tweak to an existing idea: requirements for creativity c. i. Expertise, technical skills, innate talent in the domain c. ii. Flexible cognitive style, traits like openness to experience, persistence.
