UGBA 10 Lecture 8: Sustainability Part II ~Disrupt and Delight ~~Principles for Sustainable Innovation~

• School: Berkeley
• Department: Business Administration Undergraduate Program
• Course: UGBA 10
• Professor: Omar Romero-Hernandez

Document Summary

Objectives: case: chipotle, understand need for new generation of smarter, safer, greenre solutions. Illustrate business challenges of sustainability of operations (supply chain) Invest in supporting local farms w/ food safety requirements: conclusions, fresh food & partnering w/ local farmers valuable, market responded positively, better operations focus on tackling problems at source. Opening questions: when should a company adopt csr/sust. 5 stages of csr learning: defensive - deny responsibility. Iv: compliance - to do minimum required, managerial - begin to integrate csr into management practices, strategic- imbed csr w/ strategy planning process, civil - promote csr practices industry -wide. 4 key motivators drive interest in sustainability: personal protection - esp. w/ food, cost - reducing & reusing save $, status - letting others know i care, altruism - improving the environment by minimizing human impact. 3 process steps for sustainable brand innovation: embed sustainability - sustainable solutions.