UGBA 100 Lecture Notes - Lecture 4: Infomercial, Solution Set, Great Guy

• School: Berkeley
• Department: Business Administration Undergraduate Program
• Course: UGBA 100
• Professor: Thomas Krystal

Document Summary

Findr - some things could have been better explained but the key points were clear. Good logical idea and compelling reason for the product. Market: strong brand potential with identi ed target market. Demonstrated passion for the idea, where the investors are buying you and the business idea. The baby life box co. - an interesting idea. A box that can solve sids, for babies. Why this vc tells people that you did your research and can connect your ideas to the vc. To show your position in the market. To show that you thought about what and where you"re going. Pro: con dently state the swot, and tell the so what. Big takeaway: the reason we are going to succeed is these solid strengths and how we are going to grow from the weaknesses. A good strategy is recapitalizing the strengths and opportunities in the market.